Delivering Excitement & Reliability
These posts fall under things dealing with advertising.
In this blog post, we are going to break down the fundamental online advertising strategy known as the OAC: Objective, Audience and Creative.
Fundamental Online Advertising Strategy: Your OAC Read More »
Your customer profile is critical to help you find buyers. There are 4 distinct parts most people miss. Learn more & download our worksheet!
How Do I Find People To Buy My Thing? Know Your Customer Profile! Read More »
Selling $10,000 in 40 minutes was not a surprise. The project ultimately raised $161,312 from 2,483 backers using Facebook Ads.
This case study looks at the evolution from the start of their ads, up until the Kickstarter campaign where they had control driving leads at 90 cents each.
In July 2021 Facebook dramatically changed the functionality of “Audience Insights”. We chose to leave this article up as a monument to what was one of the most powerful tools a Facebook advertiser could ever have. For what it’s worth, as of Sept 2021 SnapChat has a remarkably similar tool in their ad platform, check
How To Use Facebook Audience Insights Tool To Understand Targeting Read More »
I’m going to show you a not-so-secret trick to becoming better at ads AND seeing more results. Dynamic Creative is a self-optimizing ad that learns what kind of headline, and image, and text (and so on) is best for your chosen target(s).