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How To Get The Most Out Of A Conference Without Sacrificing Momentum

Conferences are back! There are thousands of conferences happening this year (Source). It’s an exciting time when you attend an event where knowledge and ideas flow. These high-value events can be wonderful drivers for the business. But, as a leader, being away from your team can add extra challenges to keep things running. But how …

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Automation Case Study – Disney+™ Email Marketing Digital Launch Strategy Analysis & Best Practices

Imagine running a digital launch event that grows your audience by 10 million users. Pretty exciting, yes? Now, can you imagine doing that much growth in a single day? Even more exciting is these are PAID users 👀 That’s pretty staggering even for the most seasoned veterans. And exactly the kind of numbers you would …

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How To Use Facebook Audience Insights Tool To Understand Targeting

In July 2021 Facebook dramatically changed the functionality of “Audience Insights”. We chose to leave this article up as a monument to what was one of the most powerful tools a Facebook advertiser could ever have. For what it’s worth, as of Sept 2021 SnapChat has a remarkably similar tool in their ad platform, check …

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